Built on results, not retainers
I help insurance agents grow with a model that aligns my incentives with yours. If you don't get leads, I don't get paid.
Who I am
I'm Rasmus Lynegaard — a performance marketer who specializes in lead generation for insurance agents.
I've spent years running paid campaigns, building funnels, and optimizing conversion systems. I've seen firsthand how broken the traditional agency model is for agents: you pay thousands upfront, hope the leads come in, and bear all the risk.
That's why I switched to pay-per-lead. It's a model where I only make money when you get results. Simple alignment, better outcomes.
My approach
Performance over promises
I don't sell marketing services. I deliver leads. The distinction matters — my business model depends on your results.
Quality over volume
I limit agents per area on purpose. More agents means diluted quality. I'd rather serve fewer agents well than many agents poorly.
Transparency by default
No hidden fees, no long contracts, no ambiguous metrics. You know what you pay, what you get, and what the guarantee is. Always.
Systems, not shortcuts
I build repeatable lead generation systems using proven channels and strategies. No hacks, no gimmicks — just marketing that works.
Background
Before focusing exclusively on pay-per-lead for insurance, I worked as a Fractional CMO and performance marketing consultant across multiple industries. I've managed paid ad campaigns, built conversion funnels, and designed lead qualification systems for service-based businesses.
That experience taught me one thing clearly: the businesses that grow fastest are the ones that pay for results, not activity. That's the principle behind everything I do now.
Principles
Results over retainers
If the model doesn't produce results, I don't deserve to get paid. It's that simple.
Fewer clients, better service
I intentionally limit how many agents I work with. It keeps lead quality high and service personal.
Aligned incentives
When I only get paid for leads that meet quality standards, my incentive is exactly the same as yours: high-quality prospects who convert.
Let's see if it's a fit
Check if your area is available. No commitment, no pitch — just a quick review.
We onboard new agents in batches to ensure quality