How pay-per-lead works
A performance model built for insurance agents who want results without the risk of retainers or ad spend.
The model, explained
Most lead generation for insurance agents works on one of three models. Here's how they compare.
Retainer Model
- Fixed monthly fee ($2K-5K+)
- You pay regardless of results
- Agency keeps ad spend separate
- Risk is entirely on you
Shared Lead Model
- Lower cost per lead
- Same lead sold 5-8 times
- Race to the phone
- Low conversion rates
Pay-Per-Lead
- Fixed price per qualified lead
- 100% exclusive to you
- No retainer, no ad spend risk
- Money-back quality guarantee
From sign-up to first leads
Check availability
Fill out a short form with your name, area, and current volume. We'll review whether your market is open.
Area review & onboarding
We evaluate your market for demand and saturation. If it's a fit, we onboard you with a quick call to align on lead criteria and delivery preferences.
Campaign launch
We build and launch targeted campaigns in your area using proven ad strategies across Meta, Google, and other channels.
Lead delivery begins
Qualified leads start flowing. Each lead is delivered directly to you — via email, CRM integration, or your preferred method.
Ongoing optimization
We continuously monitor and optimize campaigns to improve lead quality and volume. You provide feedback, we adjust.
What you get with every lead
Full contact info
Name, phone, email — verified and ready for outreach.
Insurance type & intent
What they're looking for — life, health, auto, home — and their intent level.
Location data
State and area, so you know it's in your territory.
Real-time delivery
Leads delivered within 48 hours of generation. No aged data.
Quality guarantee
Every lead is held to a clear quality standard. If a lead has incorrect contact information, is outside your area, or doesn't meet the agreed-upon criteria — you get a replacement lead or your money back.
No fine print. No arguing. If it's not a qualified lead, you don't pay for it.
We track and review every dispute to continuously improve targeting and lead quality. Our incentive is the same as yours: high-quality leads that convert.
See if your market is available
It takes 60 seconds. We'll review your area and get back to you within 24 hours.
We onboard new agents in batches to ensure quality